Already Late.
Creative rescue. Reliable delivery. The Art Director who shows up when the deadline is burning and everyone else is frozen.
The Man
“I’m the one you call late at night while you’re shaking from fear of the client — and I answer, solve it, and send you back to bed.”
Egyptian-born, Doha-based. Built over a decade of working at the edge of creative teams — the point where art direction meets accountability.
Before agency life, I co-founded and ran a hospitality concept design company in Qatar, owning the full arc from creative direction to physical execution.
Clients called me — not the company.
That experience forged something most Art Directors don’t have: end-to-end ownership under real pressure.
Now I bring that same muscle to creative teams — not as a manager, but as the person who absorbs the panic and returns the calm.
GCC
Home Market
What I bring
Creative leadership,
delivered under pressure.
01
Art Direction
Visual strategy and creative leadership across campaigns, brands, and editorial — from concept to execution.
02
Hospitality &
F&B Design
Concept-to-completion design for hospitality spaces. Spaces that tell a story before a word is spoken.
03
Brand Identity
Visual systems that hold together — across touchpoints, markets, and time. Built to last beyond the launch week.
04
Creative Team
Support
Embedded or remote. I step in when the team is under, help stabilise the output, and leave the work stronger.
05
Campaign
Execution
High-stakes creative production. Integrated campaigns delivered on deadline — even the impossible ones.
06
Freelance &
Collaboration
Available for agency partnerships, project-based work, and senior creative roles across the GCC and remotely.
Selected Work
Let’s Work Together
Good. That’s exactly when to call. Whether you need a senior creative partner, a reliable Art Director, or someone to save the deadline — I’m here.